Beer is the most popular alcoholic beverage worldwide, and the third-most popular drink overall after water and tea. Research shows that people have been brewing this famous beverage as early as several thousand years before the Common Era. Recent studies claim that the production and consumption of beer was a major factor in the development of civilized society, arguing that the important and often spiritual role beer played in traditional ceremonies and feasts contributed to the development of ritual and tradition and consequently the development of society at large.
Introducing our range of products…
Craft Beer
Strong Beer
Cider
Boutique Wines
Spirits
ABOUT US
Premium Brands DWC LLC offer an alternative and authentic route to market for drinks brands from around the world. Specialising in boutique craft beers and strong beers, but also offering a range of ciders, boutique wines and spirits in the Middle East, Mid and East Africa and the Far East.
With headquarters in Dubai, Premium Brands are ideally positioned to service the ever growing liquor trade throughout the GCC – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates – Mid and East Africa – Burundi, Congo, Kenya, Rwanda, Tanzania and Uganda – and the Far East – China. We also serve the diplomatic channels and dry nations around the Middle East region.
Whilst a relative newcomer to the market, the business founder and General Manager Naheed Younis brings a wealth of experience in the drinks industry having spent 29 years in the drinks industry, with over 17 years spent with the Heineken Group, including 5 of those most recent years in Dubai. The business possesses extensive knowledge and skills to develop brands and portfolios across multiple markets and channels, the ability to develop productive working relationships with clients ensures results are achieved quickly, efficiently and to mutual benefit. Through constant market monitoring and assessment of competitor activity Premium Brands will develop robust strategic plans to drive new business development across all alcoholic drinks sectors.
We understand the process from both the customer and supplier perspective, so continually work for a win-win for all parties. With full route to market capability across multiple markets, Premium Brands are an ideal business partner for businesses and brands seeking a platform in international markets.
The global vineyard surface area amounts to about 7.33 million hectares, which comparatively is around the same size as the combined areas of Belgium and Netherlands.
PRODUCTS
Our range consists of the very best beers, ciders, wines and spirits in the Middle East, Mid and East Africa, and the Far East. Offering an alternative and authentic route to market for drinks brands from all around the world.
CRAFT BEER
Artisanal breweries have been around for centuries, but the craft beer scene as we know it today really became popular in the 1970s when home-brewing became legal and common in the U.S.A. Craft Beers are defined as beers produced by small scale, independent brewers where craftsmanship is a key factor in the process, with a focus on experimentation and variety. It is the experimentation and variety that is key in both consumer choice and the brands that we list in our portfolio, beers that are packed with distinct, detectable flavours, aromas and characteristics.
The world of packaged craft beer has evolved rapidly over the past couple of years. Whilst bottles historically were by far the favoured container for beers, cans have very rapidly taken over with over 70% of craft beers now sold in can, which has in turn lead to a rise in the eclectic styles and high quality designs that are now seen on craft beer cans.
STRONG BEER
Across the globe the average ABV (strength) of beer is around 4.6%, however there is a growing demand for stronger beers. A strong beer is defined as being above 8% ABV, within our portfolio we carry beers in the Strong Beer category from 8.5% through to 16% as more drinkers in pockets around the world prefer the greater intense flavours of a beer higher in alcohol.
Strong beers are brewed in the traditional brewing hotbeds throughout Europe and beyond, including the UK, Belgium and the USA and span a number of beer styles, from lagers, to ales and stouts. Our range of Belgian brewed strong beers offer variety and choice in this growing sector of the market.
CIDER
Apple cider is one of the oldest natural beverages produced by humans, and even the “father” of medicine, Hippocrates, considered it a true antibiotic. Historians believe that cider has been produced since 1500 BC, in Mesopotamia, being later consumed and appreciated by ancient Romans and Greeks. Today cider has a worldwide appeal and has progressed beyond ‘just’ apple cider and is now one the fastest growing drink categories worldwide.
The variations in aroma, flavour and sweetness are vast. Palate cleansing, smooth, sweet, acidic or tart; ciders offer plenty of scope for exploration, which helps to drive their popularity. They can vary not only in colour but also from completely clear to cloudy with sediment ranges, due to the filtering between pressing and fermentation.
Our range of British made ciders offer the variety and depth of portfolio that is in demand, with Apple, Mixed Berries and Vintage variants to suit all occasions.
BOUTIQUE WINES
Wine has been produced for thousands of years, with evidence of ancient wine production in Georgia from c. 6000 BCE. Vitis Vinifera, the grape genus almost exclusively used in wine production around the world, was being cultivated in Middle East dating back to 4000BCE.
Wine production and consumption increased, burgeoning from the 15th century onwards as part of European expansion. Despite the devastating 1887 phylloxera louse infestation, modern science and technology adapted and industrial wine production and wine consumption now occur throughout the world.
Boutique is often translated to mean small, but size is not the way in which we choose the wines listed in our portfolio. We work with wineries that are passionate, individual and creative in the way they produce their wines – probably better described as artisanal or hand-crafted. Our distribution network allows us to offer wines that would otherwise be limited to sales local to the immediate vicinity of the winery. Quality is at the forefront of these wines, from the root stock, to fruit, through to harvest and aging.
SPIRITS
As with wines, spirits in their various forms have been around for many years. Our focus is on gin and whisky as two of the most popular spirits in the world today.
Whiskey, or whisky, depending on where you are, is believed by most to have originated in Scotland. However, the first written record traces back to Ireland in the year of 1405 and it was then dubbed, aqua vitae, translating to “water of life”. During the 19th century, titans of the whisky world like James Buchanan, Tommy Dewar, Johnnie Walker & James Chivas took Scotch out of Scotland for the first time. Today we continue that tradition with a selection of fine malt whiskies made available to overseas markets.
Gin was first created in Holland as a medicine. It was sold in pharmacies and was said to relieve kidney and stomach ailments as well as gallstones and gout. The juniper berry which gin is derived from was said to have medicinal qualities which contributed to its popularity.
Gin is now an extremely popular drink around the world, its reinvention as a fashionable spirit has seen remarkable growth in the number of producers, the range of flavours and consumption. As with the wines we carry, our gin portfolio is sourced from artisanal producers who grow and source all-natural ingredients to create craft-focussed drinks that transform the drinkers experience.
Spirit consumption continues to grow worldwide and is forecast to reach 38 Billion litres by 2025 – a volume equivalent to 15,200 Olympic sized swimming pools!!
CONTACT US
Get in touch with us via the following channels.
Premium Brands DWC-LLC
Dubai South Free Zone
PO Box 644313
United Arab Emirates
+971 52 102 3919
naheed@premiumbrandsme.com